NovoNews

Why Packaging Design Is So Important

Posted by Jose Hurtado on

From tapping into consumer subconscious to value added functionality, packaging design can be a powerful marketing tool. You may not realise but we as consumers take around 5-7 seconds to make a purchase decision in-store. And on the average supermarket trip, you can be exposed to over 40,000 different products all vying for your attention. That’s a lot of messaging. To help their products stand out on the shelf, brands use attention-grabbing colour, an array of convenience features and play to motivational triggers. There can be multiple teams of designers, buyers, technologists and quality managers all working for months to deliver one product launch...

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Legado - Armando

Posted by Novo Productions on

  "LEGACY" is an audiovisual project that sums up some memories of the current social crisis in my country Venezuela  [Please Share] and follows them: LEGADO PROYECTO INSTAGRAM LEGADO PROYECTO YOUTUBE

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Legado - Gas

Posted by Novo Productions on

"LEGACY" is an audiovisual project that sums up some memories of the current social crisis in my country Venezuela  [Please Share] and follows them: LEGADO PROYECTO INSTAGRAM LEGADO PROYECTO YOUTUBE

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Legado - Patria

Posted by Novo Productions on

"LEGACY" is an audiovisual project that sums up some memories of the current social crisis in my country Venezuela  [Please Share] and follows them: LEGADO PROYECTO INSTAGRAM LEGADO PROYECTO YOUTUBE

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Logo Folio Volume 4

Posted by Novo Productions on

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