The art and science of logo design is continuously changing as businesses can now engage consumers in an increasing number of digital channels. The frequency of engagement is increasing at a rapid rate, while the quality of engagement has become more inclusive, more personal.
Considering everything else that is happening, the way in which business logos are designed is changing as well. The “rules” that worked before the turn of the century no longer count today. In fact, what has held true for the last five years no longer has the same authority. The art and science of logo design is changing as fast as the “opportunity to engage consumers” grows. And again, this “opportunity,” is changing as fast as technology develops.
Fortunately, there are many people who have dedicated themselves to closely studying these changes, establishing patterns and forecasting trends in logo design. Bill Gardner of theLogoLounge (read the interview here) remains one of the most credible sources for such forecasts. His observant eye and attention to detail, as well as his innate “radar” to detect design approaches fast becoming “trends”, is what sets him apart from the other forecasters.
So what will logo design be like in coming months, or in the near future? We post in a followings Days are six logo design trends that are forecast to strong in 2016.