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Does your advertising agency or print company use weird acronyms that you don’t understand? Acronyms like CMYK and RGB? If they haven’t explained it properly, you’ve probably just nodded your head and pretended like you understood. Well we’re here to break it down for you! What do these acronyms stand for? CMYK: Cyan-Magenta-Yellow-BlackRGB: Red-Green-Blue RGB color mode combines three colors, Red, Green, and Blue. Your computer monitor, scanner, and digital camera all use a combination of these three colors to produce the final colors. Presses, however, require four different colors, CMYK, to produce the final printed material. Thus, RGB must...

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From tapping into consumer subconscious to value added functionality, packaging design can be a powerful marketing tool. You may not realise but we as consumers take around 5-7 seconds to make a purchase decision in-store. And on the average supermarket trip, you can be exposed to over 40,000 different products all vying for your attention. That’s a lot of messaging. To help their products stand out on the shelf, brands use attention-grabbing colour, an array of convenience features and play to motivational triggers. There can be multiple teams of designers, buyers, technologists and quality managers all working for months to deliver one product launch...

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  "LEGACY" is an audiovisual project that sums up some memories of the current social crisis in my country Venezuela  [Please Share] and follows them: LEGADO PROYECTO INSTAGRAM LEGADO PROYECTO YOUTUBE

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"LEGACY" is an audiovisual project that sums up some memories of the current social crisis in my country Venezuela  [Please Share] and follows them: LEGADO PROYECTO INSTAGRAM LEGADO PROYECTO YOUTUBE

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