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2016 Logo Design Forecast 1: Flat Flat designs will continue to dominate and not because they look clean and forthright, but because they register well in any browsing device, especially due to SVG. They load a lot faster too. Patterns, textures, shadows, gradients will give way to simpler lines and colours. These register better in print or online, in black, grey or colour, and on any browsing device. Companies will lessen or simplify their design elements making them easily identifiable, almost iconic.   http://justcreative.com/2016/01/02/2016-logo-design-trends-forecast/

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2016 Logo Design Forecast 2: Handmade Handmade logos speak of honesty. They somehow convey an effort to be intimate or personal. This trend has been slowly gaining ground for several years now. It is not something new. A small sketch of an arrow, or one or two scribbled letters prominently combined with some other design elements have been evident in a growing number of company logos. Some look like “hybrids.” They’re the ones that don’t look “truly” handmade but they don’t feel digital either. Such designs suggest the idea of being handmade and yes, they also do seem to register...

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The art and science of logo design is continuously changing as businesses can now engage consumers in an increasing number of digital channels. The frequency of engagement is increasing at a rapid rate, while the quality of engagement has become more inclusive, more personal.   Considering everything else that is happening, the way in which business logos are designed is changing as well. The “rules” that worked before the turn of the century no longer count today. In fact, what has held true for the last five years no longer has the same authority. The art and science of logo...

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